General Antiques and Collectibles Spring Auction
Lot 184:
Description
C-17739
c. 1980s; M.S.R. Imports, Inc. – Pennsauken, NJ Cast iron reproduction toy truck modeled after a 1930s-style Coca-Cola delivery van, painted in bright yellow with black fenders and red "Drink Coca-Cola" script along the side panels. The piece includes cast-in detailing of the hood louvers, spare tires, and wire-style wheels, with rolling function. M.S.R. Imports, Inc., based in Pennsauken, New Jersey, was active during the 1970s-80s as a leading distributor of reproduction cast iron toys, often replicating popular advertising and automotive themes. Their Coca-Cola licensed repros remain collectible today, distinct from original early 20th-century castings.
Light paint wear is visible, particularly along the fenders and edges, consistent with handling and display.
6.5" L
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