General Antiques and Collectibles Spring Auction
Lot 62:
Description
C-15527
This hand-colored trade card advertisement for Sunlight Soap, featuring art by G. E. Robertson, was published in The Illustrated London News on September 14, 1901. Featuring a fashionably dressed woman placing a bar of Sunlight Soap into a classical urn, the piece carries the slogan: "For turning time to advantage, use Sunlight Soap." The bottom banner expands the message with Victorian maxims on time, labor, and purity, all hallmarks of the era’s domestic marketing. Sunlight Soap was introduced by Lever Brothers in the late 1880s in England and became one of the first branded, packaged soaps marketed directly to consumers. Produced at their model industrial village, Port Sunlight in Cheshire, it helped revolutionize household cleaning with mass appeal and early advertising innovation.
Some fading to printed surface; visible foxing and slight waviness to paper under glass. Frame shows light scuffing along the edges. This piece has not been inspected outside of the frame.
13.5" W x 17.5" H
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