Multi-Estate Spring 2026 Auction

1940s Texaco Service Station Advertising Calendars

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Description

C-19579

Group of vintage advertising calendars and seasonal promotional pieces issued by Texaco service stations. The lot includes several illustrated holiday cards and wall calendar pages featuring Texaco branding and references to Sky Chief gasoline. Three matching “Season’s Greetings” pieces depict a Texaco service station illuminated at night beneath a large Texaco star sign, with holly decoration in the foreground and winter landscape imagery. Additional examples include a Santa Claus holiday card carrying a toy Texaco service station and gifts, as well as a winter rural scene with a red farmhouse and bare trees. Calendar pages include printed artwork such as “Mother and Puppies” by E.B. Segner and “At Day’s End” signed B. Langevin, accompanied by Texaco branding and service station advertising text. One piece references La Salle Schiller Service Station, 1401 N. La Salle St., Chicago, Illinois, indicating local promotional distribution.

Pieces show typical age-related wear including toning, edge wear, and handling marks. Some examples show light creasing and minor surface wear consistent with use as wall calendars or seasonal advertising displays.