American Objects
Lot 13:
Description
Vintage Peter Max-inspired die cut 7 Up advertisement designed by Push Pin Studios in New York City. This rebranding was introduced in 1969, just before Woodstock, in an attempt to boost sales. Calling itself "The Uncola, " 7 Up not only increased their sales exponentially, but was also well-loved by the hippie crowd who were drawn to the bright imagery and seemingly counter-culture slogan. This item is in excellent condition with dimensions of 29" W x 71" H.
106217
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